Mom’s Love Us!
To learn more about what mothers thought about the Check Yo Nutz campaign we conducted three different focus groups of mothers of males ages 15-25. A total of 22 mothers of different ages and races participated in three different focus group discussions.
During these discussions mothers told us that they were not aware that their sons were at risk for testicular cancer.
While mothers received handouts from physicians on a wide range of health concerns and safety precautions, none had ever received educational materials on testicular cancer.
Mothers in all three groups indicated that they had never discussed testicular cancer (TC) or testicular self exams (TSE) with their sons. Mothers also agreed that their husbands were not conducting regular TSEs or discussing TC with their sons.
When asked whether there was anything that would help them introduce the topic of TC and TSEs to their sons most agreed that some type of written material on TC and TSEs would be most helpful.
At the end of the focus group discussions we shared our written materials with the mothers and asked whether or not they were offended by the images and messages. All focus group attendees agreed that they were not offended and that the messages were appropriate for the target audience. Mothers were so receptive to our educational materials that they asked whether they could take them home to share with their sons and husbands.
We are happy to report that our campaign messages and materials were…MOM APPROVED!
