The Testicular Cancer Awareness Campaign is a joint educational effort between Roswell Park Cancer Institute and the students in the Communications Studies Department at Canisius College.
Since many people are not aware of the signs, symptoms, self-exam procedures and at-risk age groups for testicular cancer, Canisius College has partnered with Roswell Park to generate awareness about testicular cancer through the Check Yo Nutz campaign.
Students in the Communication Studies Department and members of the Health Campaigns class, along with many different clubs and organizations on campus, are getting involved to spread the word about testicular cancer.
Students have planned several exciting on-campus events, various forms of mass media outreach, and ways to connect with testicular cancer survivors and awareness advocates through social media websites such as Facebook and Twitter.
A number of current Canisius College students and alumni are involved in this project. For example, David Jackson ’09 created much of the artwork for this project. Lisa Napieralski, a graduate from the class of 2010, developed this website. In addition, Megan Militello ’08, Integrated Marketing Communications Coordinator at Roswell Park Cancer Institute, is involved in every aspect of planning and coordinating this campaign.
The students are in the process of creating and planning an exciting campaign to generate awareness about testicular cancer at Canisius College. While the students plan to do some outreach in Western New York, the majority of their efforts will take place on campus. We hope that other colleges and universities will embrace this campaign and implement it on their own campuses. Canisius College and Roswell Park Cancer Institute look forward to continuing the Check Yo Nutz campaign many years into the future.